Build A Brand Not A Job – Top 4 Mistakes To Avoid
Most people when they start a business, end up putting together a business which they treat like a job.
What are the most common mistakes most business owners make?
- Business owners forget to delegate – When businesses are starting up, the biggest mistake business owners make is they forget to delegate responsibility to others. They are so used to wearing many hats, that when it’s time to move forward, they are stuck because they have all these things to do. These kinds of people just can’t move ahead because all their time is consumed in keeping what they have going. They lose sight of the future because they have to focus on surviving through the day.
- Business owners forget to build a brand – the value is in owning a brand not owning a business. A business can not be tangibly sold, but a brand can.
- Business owners get caught up in making money – Money is why your in business, but Relationship ALWAYS comes first. Today’s marketing has changed completely and business owners who are money first, relationship second will get pushed aside. Don’t lose sight of this important point!
- Business owners get caught up in building new things – Once you’ve built the business, stick with your main focus, the money comes in from repetition. Most businesses get caught up in the ‘shiny new objects’ always trying something new, always building. Find something that works, get a solid foundation, sticking with what works whether it’s mundane or repetitious is really where all the money is.
Don’t treat your business like your baby, that’s when you get in trouble because your too emotionally attached and will make wrong decisions.
Important tip: Social media is not the new kid on the block anymore. Social Media is completely a part of doing business.
Once you’ve built the business to what you want it to be, stay focused. Repetition is the key.