Just a few thoughts…
It has become the Heartbeat of marketing, the GO TO for instant information and the Pulse of real-time news. Meanwhile Google is quietly yet steadily improving it’s search results, reducing low-quality links and creating efficient analysis of what’s trending online.
Most markets demand research and most businesses need to stay on top of what people are looking for. This is where Google Trends steps in.
Google Trends and Google Hot Trends is the place to find out what people are searching for. Google Trends gives you a nice overview of several search terms or keyword searches and allows the user to compare the volume of searches between two or more terms. An additional feature of Google Trends is in its ability to show news related to the search-term overlaid on the chart, showing how new events affect search popularity. Google Trends is updated daily.
Google Hot Trends lets you know what the Internet is thinking right now, showing you the fastest rising search queries happening on Google. You can keep track of current hot searches, monitoring what people are searching for and it’s updated hourly.
Knowing what people are searching for can be the launching pad for your keyword research. Use Google Trends to measure the search volume of your keyword choices, with the resulting data, you can even adjust your keyword research to geographical locations. This is very helpful if your targeting your keywords to a certain region.