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Demand For Video Is Outpacing Supply

video marketing, video content, video strategies, viral campaigns, socialmedia, trustToday’s digital demand for video advertising and video content is outpacing the rate marketers can supply it. What does this mean? With the potential to advertise literally in the “palms” of consumers hands via mobile phones, smartphones, iPads, tablets and any hand-held communication device, businesses are realizing the power and need of online videos.

Specialized crowdsourcing networks such as Stroome(join for free)and Poptent(pay) offer crowdsourcing solutions for low cost, high-quality video production. Wooshii has budgets for all types of buisnesses looking for simple ways to get video made. These type of networks are starting to fill the gap in the video production supply chain.  Poptent has just opened shop in Brasil due to high demand. Stroome is looking at the education field as this is a LARGE untapped arena.

These types of networks are focusing on this:  Saving the client $$$. With the average cost of a 30 second TV commercial being at $350000. Who wouldn’t want to save money! At its best, crowdsourcing can be used to research potential ideas and/or concepts and help companies to get the information they need to make intelligent decisions without breaking the bank.

Other important areas to consider:  Good video platform places like Kaltura and Brightcove, and video news sources like Streamingmedia.

What will happen? Not sure, but supply and demand will continue to grow, and end users will drive the evolution.

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This entry was posted on June 28, 2011 by in Marketing and tagged , , , , .

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