Just a few thoughts…
As technologists and consumers are continuing to design and purchase handhelds, it is inevitable that marketing has had it’s eye on mobile.
If you’ve been paying attention, you’ve heard about Google’s $750 million acquisition of AdMob, which is a mobile advertising network. You might of also heard about Apple’s plan to launch iAds which is a new smartphone operating system. This system includes the long-awaited multi-tasking capability allowing the use of several applications at once. Mobile advertising is moving to a vertical climb, and it’s going to be big very, very soon.
Chances are that within the next 12 -24 months, many of us will own an iPhone or an iPad, but as this technology becomes better, cheaper and more accessible, it’s becoming unavoidable that the consumer’s main access to the internet and online content is rapidly becoming a handheld device.
Facebook already tell us that they have over 100 million users that access the social networking site via a mobile devise. Because these people are twice as active as those that access Facebook through more traditional methods, it makes them much more valuable to advertisers.
As this rapidly changing field is continuing to evolve, it is now almost impossible for marketers to ignore mobile as a way of communicating/marketing with customers and clients.