Just a few thoughts…
Social Media is an amazing marketing tool if used properly. But you have to ask yourself…what is your objective?
Once you have established your objective…then it’s time to start the implementation process.
Traditional marketing just can’t reach the size of targeted audience that digital can. More and more marketers are pulling away from these methods and investing into digital. For 2010, expect an accelerated move of ad dollars from traditional media to digital media.
Forrester Research says that 59% of US marketers plan to increase their budgets towards digital by pulling funds from traditional outlets. eMarketer currently is forecasting 5.5% growth with banner ads and online video. Geoff Ramsey, CEO of eMarketer states: “media dollars have imploded, media consumption will continue to explode. Due to increasingly empowered consumers and further advances in technology”.
Video Marketing is a BIG part of search marketing. People are very likely to watch a video that is part of search results over text results. Also…video’s often show up near the TOP of those search results depending on the number of views they have received.
Consumer’s are more likely to share fun and easy to understand video’s. Viral videos can and have climbed vertically through out the internet world as people have viewed and shared content that they viewed as compelling. They are more likely to “share” a viral video or relevant content. YouTube has rocked the online community with it’s versatility and phenomenal growth along with incorporating comments and ratings thus creating an engaging environment. Another statement made by Geoff Ramsey states that consumers in this digital age simply have too much control over their media environments these days for marketers to be pushing unwanted banners, buttons or video’s.
Consumers now use the web looking for pictures and video content displaying the information they want to see. Pictures show company culture, helps convince others to work or buy from you. (Your real) Video’s are helpful in explaining with visual reinforcement ‘how-to’s’ and most concepts. Neither one of these visual reinforcement tools are very expensive to create. Visuals help break down a faceless business presence to the consumer (B2C).
Across the Social Media landscape, don’t duplicate your message delivering the same message over and over again. Tailor your communication for each individual SM site. You’ll not only show your versatility, but your keep users from tuning you out along with ruling out the possibility of spamming. Going beyond the basics also shows consumers/businesses that you as a company are a forward thinker.
Utilize Offline and Online ads. Whether you send out postcards, place ads, use radio, email, SM allows you to extend your offline market pitch. Include your Facebook page, blog url, twitter link, youtube url in all your communications to expand your borders.
Become visible to local consumers with Local search by making sure your are included in the local business directories taking the time to include all the information possible along with updating any old news.
If you have any additional strategies please share in the comment section below…