*Marketers need to get serious about social media — despite the recession — to innovate as a competitive advantage.
With power shifts continuing…marketing is morphing itself into a world that influences your brand, your product and your services. Consumers have grabbed ahold of Social networks in such a frenzy that those networks have skyrocketed in growth five-fold. Building Social Strategies is vital to businesses surviving in this crucial time. To be successful, marketers must use a strategic, systematic approach in setting up this process.
*Listed below are seven practical ways to be efficient in this strategy.
Word of mouth with Twitter
Aggregate existing content.
Crowdsource your support.
Let go with APIs.
*Additional things to do:
Manage social media for the long term.
Start small but plan for the long term.
Accurately prove effectiveness through social application metrics.
Measure based on objective
Develop the right roles.
Social media strategist and community manager
Educate through social media supplements. Like Procter & Gamble’s social media lab