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Your Business and Social Media…Catch up or catch you later!

DSC04568So you’ve heard of Social Media, you’ve heard of blogs, you’ve even heard snips of conversation about Twitter…your kids all have Facebook, MySpace and you wonder what does this have to do with Business?  

Business Week posted an article Feb. 20, 2008 that specifically talked about how Social Media will Change Your Business.  Some specifics they point out are as follows:       

  •  Blogs they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.
  • Potential customers are out there, sniffing around for deals and partners. While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from blogs, sprinkle ads into them, and yes, find out what you and other competitors are up to.
  • The overwhelming majority of the information the world spews out every day is digital—photos from camera phones, PowerPoint presentations, government filings, billions and billions of e-mails, even digital phone messages. With a couple of clicks, every one of these items can be broadcast into the blogosphere by anyone with an Internet hookup—or even a cell phone.

 

It’s a great read with good information about the Social Media impact on Businesses.

Another eye opener…Social Media is a way to bypass media relations.  PR agencies want to treat Social Media to capture media attention.  They think that they can become journalists “friend” on Facebook and pitch them there.  They think the approach to blogs is an another media outlet, while the blogger is just another journalist that writes about a client.  Which is where the disconnect happens.  Social Media is another channel, but it’s a channel for clients to directly talk to important groups, like brands, partners, businesses, investors, companies; about things like customer service, product info, new happenings.  The possibilities are endless.  

As a business, think of getting an up-to-the-minute read on what the world is thinking.  How can that help you?    Studios have already started using blogs helping give insight of which movies are creating a buzz.  Advertisers have also learned that they can track responses to their advertising campaigns. “I’m amazed people don’t get it yet,” says Jeff Weiner, Yahoo’s senior vice-president who heads up search. “Never in the history of market research has there been a tool like this.”  Brands need to discover their own voice using blogs to talk directly to customers/clients.  

Twitter and Facebook are not pitching toolsthey’re a great platform where company’s/brands can listen to continuous conversations about their products or their services.  Engaging conversations create value.  Listening creates understanding.  Understanding builds relationships.  Relationships build loyalty.  

Isn’t that what we’re looking for?

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2 comments on “Your Business and Social Media…Catch up or catch you later!

  1. Flash
    July 7, 2009

    Nice!

  2. Pingback: Best Time Of Day To Post Content « Did you know?

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This entry was posted on June 15, 2009 by in Consumer Trends, Social Media Stuff and tagged , , , , , , , , .

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