Just a few thoughts…
So you’ve heard of Social Media, you’ve heard of blogs, you’ve even heard snips of conversation about Twitter…your kids all have Facebook, MySpace and you wonder what does this have to do with Business?
Business Week posted an article Feb. 20, 2008 that specifically talked about how Social Media will Change Your Business. Some specifics they point out are as follows:
It’s a great read with good information about the Social Media impact on Businesses.
Another eye opener…Social Media is a way to bypass media relations. PR agencies want to treat Social Media to capture media attention. They think that they can become journalists “friend” on Facebook and pitch them there. They think the approach to blogs is an another media outlet, while the blogger is just another journalist that writes about a client. Which is where the disconnect happens. Social Media is another channel, but it’s a channel for clients to directly talk to important groups, like brands, partners, businesses, investors, companies; about things like customer service, product info, new happenings. The possibilities are endless.
As a business, think of getting an up-to-the-minute read on what the world is thinking. How can that help you? Studios have already started using blogs helping give insight of which movies are creating a buzz. Advertisers have also learned that they can track responses to their advertising campaigns. “I’m amazed people don’t get it yet,” says Jeff Weiner, Yahoo’s senior vice-president who heads up search. “Never in the history of market research has there been a tool like this.” Brands need to discover their own voice using blogs to talk directly to customers/clients.
Twitter and Facebook are not pitching tools…they’re a great platform where company’s/brands can listen to continuous conversations about their products or their services. Engaging conversations create value. Listening creates understanding. Understanding builds relationships. Relationships build loyalty.
Isn’t that what we’re looking for?