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How Social Media can help your business


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I get lots of questions from different people on “how can all this social media stuff like Facebook, LinkedIn, Twitter, StumbleUpon, Squidoo, Digg, YouTube, Blogs help me?”  

So lets first define Social Media. Social Media is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media including writing content that is remarkable, unique, and newsworthy.  Lastly Social Media utilizes social networking and user-generated content platforms to promote a product, service or content. 

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Now that being said…necessary tools are bookmarks, blogs, forums, podcasts, networks communities and wikis also important and versatile sites are Facebook, Twitter, YouTube, LinkedIn, Myspace, Digg, Stumbleupon and Squidoo.

The number one point to remember is this..Due to Social media marketing being so easy to implement and it being so affordable, it is of significant importance to small businesses. 

So where do I start? By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack.  All the other social media tools paled in comparison to these top four. Download Social Media Marketing Industry report.youtube-64x64

How do I measure the effectiveness of social media? A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.  Check out Social Media Marketing Report. Improving traffic and growing lists was the second major benefit, followed by building new partnerships.  A rise in search engine rankings is also an evident increase, as well as a reduction in your overall marketing expenses. Now that is some GOOD news…if your not involved in Social Media Marketing…then it’s TIME!

StartupNation does make a valid point when it says that many small businesses have failed to embrace the opportunities in social media marketing. If that’s you, then it would be to your advantage  to speak with an Internet marketing consultant or do your own research of how social media marketing can help you.

Last year in February, an article came out on “Social Media Will Change Your Business”  It’s a good read with some great links for blog writing.  One of the paragraph talks about “grabbing you by the collar, and shaking you into action” and that was written LAST YEAR!  All in all there is some important information for newbies and veterans alike.  The story of the google employee that got fired is one of them…because it shows how fast social media can work.

rss-32x32Another way Social Media can help your business is the customer relationship.  As a business you would be interested in creating rapport, direct and immediate feedback benefits, and to learn directly from your customers on what has been successful and what areas need focus and enhancementSharing content is the real power and the advantage of using social media. Businesses can keep their online community up to date with news, events and what the business has to offer. 

wordpress-64x64Ezine @rticles has some great thoughts on Blogging, Relationship Marketing, Customer Voice and Social Marketing.  Customer Voice is a huge one this year which is where Twitter or blogs have been the most efficient.  Customers want voice in your business…give you feedback.  

Relationship Marketing is also top in 2009 as a tool by building loyalty.  Part of this is answer with a timely response like in a blog, or Tweet with a Twitter account.  These allow you to create a personality for your business as well as develop an image as a forward-thinking company that is responsive.  Responses include Tweeting back on Twitter, a FaceBook response, sending a personable card, thank-you card and a quick thinking of you card. Click here for a top of the line online card system that is extremely affordable and saves you time and effort.  It is the fastest, most affordable Relationship Marketing tool online with over 13,000 cards available along with gifts and gift cards.  You write it, they print it, stuff it, stamp it and mail it for you.  Can’t beat that deal!

facebook-64x64Facebook for Business!..Yes you read that correctly…Facebook for business is very real…read this artlcle:  Facebook’s Latest Design Update Helps Businesses part of it reads “With the latest evolution, Facebook makes its service more valuable to businesses.”   What a Web CEO’s take is on the Facebook Redesign is:  

This means that our brand not only has static presence on Facebook with the ability to receive wall posts and the odd rating, but we have an active and evolving voice that we can use. Just as we do with Twitter, when we have an announcement to make, want to share a new screencast, or ask for fan participation, we can post status, and it will filter it’s way through to those who are interested.

Here’s another good one to check out:  30+ Apps for Doing Business on Facebook great read from Mashable The Social Media Guide.

What is LinkedIn? and why should I be a part of that?  If you’re running a small Internet business or have a regular brick-and-mortar business, “knowing” the right people and being able to ask and answer questions significant to your business will help you build your network with contacts. Someone you know in your line of business is already on LinkedIn. You just need to set up a profile, start introducing yourself around, join groups and discussions, start discussions with any questions, or answer discussions with your expertise in your area.  What a wonderful way to reach beyond the limits of time and travel to someone else who is like minded and able to discuss important things, answer questions all in a few lines.  

Never heard of a Squidoo lens before?  A Squidoo lens is a free web page that states what you are interested in…it could be as simple as a recipe if your a restaurant, to as complex as how to take the perfect picture.  Along with links to anyplace you want, you can join groups, be a lens master, create as many pages as you want and get the word out!..

stumbleupon-64x64StumbleUpon…great name…what does it do?  Here’s how it works.  Install the toolbar, identify some categories you like on the web, then hit the Stumble button. The service takes you to a web page that is popular with people who share your interests. You’ve got the option to give that page a thumbs up, a thumbs down or just leave it by hitting the Stumble button again. Over time the service learns what you like and integrates that into the decisions it makes in sending you someplace new when you hit the button.  If you’re a small business with very good content, submit that content to stumbleupon.  When these people finally shop, they will shop in their local area and most of them will use Google to do it.  You will stand out more…Try it…you’ll be surprised!

Social Media is the solution for your business…have you gotten on board yet?

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8 comments on “How Social Media can help your business

  1. sammutimer
    April 25, 2009

    WOW Corinne! What a clear, powerful and enthusising post! I totally agree with you. This is a power space for business. I believe the people that are not embracing this now are missing out and falling behind! It’s a gold mine for cost effective marketing and will continue to be until something else takes over this space! 🙂
    High fives – i love your blog content.
    Sam Mutimer
    Twitter @sammutimer

    http://www.letsrefresh.com.au/blog/

    • Corinne
      April 25, 2009

      Thank you Sam,

      With today’s economy, I see first hand how businesses specifically small businesses, have recoiled back to where it’s actually hurting them. Also, the small town philosophy of doing business with someone you know is very evident here. Knowing and trusting are two important issues with this global situation. Which is where Social Media Marketing & Relationship Marketing are sooooo important!…

  2. educlaytion
    April 25, 2009

    Great site. Did you hear about the woman who got fired for calling off work and using Facebook? I just wrote about it and am kind of half and half on whether she’s wrong or just senseless.

    • Corinne
      April 25, 2009

      Thanks,
      I just enjoyed reading your story about the women who got fired…I’m with you. Half says she might of just been starting to feel better and absently just checking how her eyes were adjusting to the computer, the other half says…migraine..DOWN for the day…NO computer! Tough call, good article.

  3. Hi, nice post. I have been wondering about this topic,so thanks for sharing. I’ll definitely be coming back to your blog.

    • Corinne
      May 3, 2009

      Glad you stopped by…Hope it helped answer some questions. Social Media is definitely hot hot hot….and a wonderfully relationship building tool!

  4. Subba
    September 20, 2009

    Excellent Post! Well done.

    We at Sterizon are trying to bring the power of social media marketing to restaurant, hospitality and service industries. These industries (since they are not online businesses) can significantly benefit from branding in social media to reach broader audience and establish an online ongoing relationships with customers.

    • Corinne
      September 21, 2009

      I’m so glad you are trying to encourage the service industries with the power of Social Media! It is and can be such an amazing tool for them, helping them reach that greater clientele along with expanding their borders! Keep up the good work! Great site too!

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This entry was posted on April 25, 2009 by in Social Media Stuff.

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