*Marketers need to get serious about social media — despite the recession — to innovate as a competitive advantage.
With power shifts continuing…marketing is morphing itself into a world that influences your brand, your product and your services. Consumers have grabbed ahold of Social networks in such a frenzy that those networks have skyrocketed in growth five-fold. Building Social Strategies is vital to businesses surviving in this crucial time. To be successful, marketers must use a strategic, systematic approach in setting up this process.
*Listed below are seven practical ways to be efficient in this strategy.
- Socialize content.
- Word of mouth with Twitter
- Aggregate existing content.
- Crowdsource your support.
- Sponsor bloggers.
- Sponsor events.
- Let go with APIs.
*Additional things to do:
- Manage social media for the long term.
- Start small but plan for the long term.
- Accurately prove effectiveness through social application metrics.
- Measure based on objective
- Develop the right roles.
- Social media strategist and community manager
- Educate through social media supplements. Like Procter & Gamble’s social media lab
*Courtesy of Forrester’s Research.
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